I’ve read a number of posts about peoples’ opinions on liking posts, or following blogs, and bloggers being disgruntled that someone has ‘liked’ the post without adding visitor numbers to their stats.
It suggests that people are using the Reader; you can use it to read a post, often without having to visit the site. Isn’t that the point? A quick way to read the posts about topics you’re interested in, or to read updates from blogs you follw. The Reader is great, but I wonder if it does make people click ‘Like’ without having actually read the post.
What I’m really doing here is just clarifying my point of view. I use the ‘Like’ button more as a bookmark to come back to later. If I see a post that looks interesting, I will Like it if I don’t have time to read it. If I haven’t read the post yet, I will read it in the near future. I will also make a point of looking through the rest of the blog to see if I should follow that blog too.
Similarly, if someone Likes one of my posts, I will make a point of visiting their blog and looking for anything I can Like or follow.
However: I don’t do this to try and gain likes or follows. If I like what I see, I’ll follow you, I won’t expect it to be reciprocal in any way.